Media and conversion
通过有效整合各类媒体渠道,有效的让有需求的消费者从种草品牌/产品到决策购买;
根据产品特点精准调整内容和受众策略,最大化转化效果。
Self-operated media
Based on platform characteristics and service goals, CWOOC’s self-operated media spans multiple channels. These channels allow direct interaction with consumers, enhancing brand influence and gathering timely user feedback.
Order Showcase
We set up a variety of sunshine activities for different platforms and channels to encourage consumers to share their shopping joy through various channels;
Platform with pictures of the order rate reached 21%, the video of the order rate reached 9.5%
Consumers reached 1,200+ shares and over 20,000 likes on mainstream social media
IInfluencer & opinion leader
The joint coffee field opinion leaders, brand product exposure of more than 1,000K, so that the new product in the early stage of the launch and promotional period continue to get a lot of penetration, attention and planting grass.
Private domain
酷客专门设计的微信售后支持系统,目的在于提升消费者满意度和增进信任,也打通了与消费者长期、直接的互动渠道;
根据用户偏好进行精准的复购推荐,进一步提高销售机会。